Value Proposition

The value proposition of a product is what we offer to a customer that satisfies their need or problem. Although you may think your idea is the best thing since sliced bread, if your value proposition does not solve a customer's needs or problems then you have failed. In turn, you have to go outside of the building and ask your customers what they want or need. You need to figure out what your customer's pain is and a gain is when you have solved a that problem.