Customer Discovery

If you do not understand your customer and their needs then your business will not be able to thrive. Your customers need to be begging for your product or service because you are solving their problem.

Here are the four phases of customer discovery.

1. State Your Hypothesis-Your hypothesis is basicly a guess of what your business is based on. You are guessing the customer's need and your solution to it.

2. Test the Problem- Here you must test your customer's need or problem.

3. Test the solution- When you have validated the problem, then you must test your solution to your customer's problem.

4. Verify or pivot- Now If you haved verified your solution you are ready to go to the next step. However if you realized you have been mistaken then you can pivot and change your hypothesis.

The great part about this procedure is that if you realized you are wrong or have failed during any phases you can easily return and restart at phase 1 with little trouble.